ROI is also very important

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You do not need to buy spaces or advertise, just discuss topics associated with your expertise in a natural way. Authority With a strong investment in Online Marketing, brands reinforce their authority. By talking about a topic in depth on the website or on social networks, the brand is positioned as a reference, which is used to gain the customer's attention and trust. Better competitive advantage Another benefit is increased competitive advantage.  is very important in this sense: optimizations help websites stand out in search results, attracting more customers, generating brand recognition and more sales opportunities.


In this way, companies surpass the competition and win over more people Gansu Mobile Number List with ease. Customer loyalty Digital Marketing actions not only help to achieve sales, but also to strengthen relationships for customer loyalty. The emphasis on supporting the consumer and respecting their decisions is crucial to developing that connection. Additionally, this type of marketing is highly customizable, with specific tactics for certain clients. This personalized treatment promotes communication, breaks down barriers and makes it possible to build people's loyalty. What metrics to use at this time? In this section, we are going to mention some metrics that can be adopted to evaluate the results of Digital Marketing.





One of them is customer acquisition cost (CAC) . This indicator helps you discover how much it costs to attract someone to become a customer, that is, to close a business. It boils down to the investment in all communication tactics and tools divided by the number of people who become consumers. By studying this number, you will be able to understand if you need to work to reduce this cost with customer loyalty or increasing the average ticket, for example. ROI is also very important. It can be calculated dividedly, by projects or campaigns. This is the indicator of profit achieved in relation to what was invested.