If your event is going to receive

jilhok0006@gmai

Through highly segmented and personalized online events, lead nurturing and conversion is more powerful than ever. Advantages of organizing an online event in companies Reduction in spending, since virtual events are less expensive than inperson ones. There are no limitations on location, time zone or event size. Participation levels equal to or higher than those of inperson events, according to Digital Information World. Streamlining the customer acquisition process. And of course compliance with safety and social distancing measures. Risks and problems of online events Connection problems, such as poor audio or video quality.


According to Markletic, audio quality is considered more important than video quality. Low Bulgaria Phone Number List attendance rates, which may affect participation or experience. Lack of participation of attendees when the format requires it. Interruptions from attendees unmuted microphones, conversation dominance, etc. Possible language barrier due to the diversity of attendees. virtual event screenshot Platforms and KPIs for online events Lets talk about platforms. Zoom, GoToWebinar and Microsoft Teams are the main options among companies for events and webinars although with GoToWebinar you can host up to , attendees. a lot of attendance, Intrado, BigMarker and HeySummit are some of the most popular and useful platforms.





HubSpot users can carry out webinar and event integrations with the platform. Now, an inperson or online event cannot be carried out without having a goal or objective behind it. The advantage is that, with so many integrations and metrics available, it is often much easier to track KPIs and results for online events than for offline events. Key metrics include invitation opens, email clicks, registrations, attendees, noshows, opportunities generated, conversions, and deals closed . Secondary KPIs are engagement, participation, and attendee satisfaction. Attribution of these metrics continues to be a problem for online events, and this is one of the many problems that HubSpot aims to solve with its Marketing.