Less often at the top, above the product listing.

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By selecting the features that interest the user, he or she can browse the assortment narrowed down to his or her preferences. The impact of faceted navigation on the user should be such that he or she will find the product group that interests him or her more quickly. Additionally, you will be able to browse products that meet certain conditions. This should shorten the purchase path and translate into an increase in the conversion rate and, ultimately, an increase in revenue. Read also: SEO competition analysis your first step to creating a winning SEO strategy How does faceted navigation affect SEONow that we have discussed the  aspect,


it is worth considering the terms faceted navigation and SEO We know that faceted navigation makes it much easier to filter the assortment and is very useful for many users. However, such a large number of available filtering variants should raise the question of Middle East Mobile Number List what impact facet navigation has on SEO. After all, each filter has its own unique URL, and there may be thousands, if not millions, of such addresses. In fact, faceted navigation can pose challenges. WhatInternal content duplication Filtering subpages often inherit the meta title or description from the category page, which causes harmful internal duplication. In turn, optimizing each filtering URL is usually pointless and very expensive.





Many subpages will be created with the so-called thin content Faceted navigation creates multiple URLs with very similar content. Search engines may consider these pages as duplicates, which will negatively impact their rankings. Wasting the crawl budget Each filter combination can create a unique URL, which leads to a huge number of pages to be indexed. Search engines may have difficulty processing such a large number, which may affect the visibility of the entire page in search .