Finally here, Netfli uses Lead generation

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Fraser and Freedman, conducted an eperiment on the subject of road safety . Their objective was to convince the owners of houses with roadside gardens to put up a    meter advertising panel – the right big panel that creates shade! – to display the slogan Drive safely! . For the first sample, they presented their argument directly to ask for the owners agreement. In the other, they first asked them to put a sticker on their car with the same message – Drive safely! » – before offering to install the advertising panel. The result is astonishing in the first case only  of owners accepted compared to  in the second.


Clearly, once they had agreed to stick a sticker on their car, the owners were much more Albania WhatsApp Number willing to accept the installation of the giant panel in their garden. This is the foot in the door technique and Netfli uses it skillfully in its Marketing strategy. If Netfli directly asks you to subscribe for € per month, you will say no more often than if it asks you after first offering to try it for free. Netflis first objective is therefore this to attract as many people as possible to the platform to convert them into a free trial, in particular by offering eclusive content, but we will come back to that. strategies in its Marketing strategy  Nouveau calltoaction Lets get back to our topic by testing the platform, you hit the nail on the head and Netfli had  days to get you hooked thanks to the following Marketing technique.





Lesson  – UltraPersonalization This is Netflis strength both on a technical level and on a marketing level. On a technical level, Netfli is ​​capable of offering you a unique, tailormade eperience look around you, you will see that no one has the same Netfli as you. The thumbnails are different, the series highlighted and the categories are different too. Netfli has a powerful algorithm that allows it to offer you the best content at the best time and in the best form. Doesnt that remind you of anything about Marketing? create an emailing send the right message to the right person at the right time.