Having an inbound marketing strategy in place

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They are useful for attracting visitors to your site at the moment, but for a long-term strategy you must favor evergreen content. Evergreen happy Also Read: What is evergreen blog content? Inbound marketing: a more economical solution than traditional marketing As we mentioned at the start of the article, outbound marketing is expensive, with a low return on investment and difficult to see results.

It is indeed difficult to precisely Phone Number Data measure the impact of a vast advertising campaign. In an inbound marketing strategy, the situation is different: the reporting system makes it possible to prove the return on investment of the efforts made. Businesses that like to meticulously monitor their marketing budget love it. Setting up an inbound marketing campaign requires more time and energy, but allows you to generate leads at a much lower cost than outbound marketing .




According to a recent study, a lead generated with inbound marketing would even cost 61% less than a lead generated via traditional marketing and sales actions. Inbound marketing allows continuous prospecting Don't forget that the profile of BtoB buyers has evolved. They carry out 67% of their purchasing journey online. allows you to always be present for these profiles.