And don’t forget to loop in managers

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Everyone should be on the same page, and automation can make sure your SEO game stays strong, even if something’s temporarily missing or gone for good. 17. Commit to training every new hire that influences SEO The duo shared three ways to make this happen: Personalized training: Give the VIP treatment to key players like top-notch product managers. Think of the folks behind your product and search result pages. They’re SEO champs. Virtual learning: Set up training modules online. You can turn in-person sessions into snazzy online courses.

Plus, you can tailor-make modules just for the DB to Data platform.  for a seamless rollout. Annual SEO training: Work with HR or team managers to integrate this into your company’s standard onboarding process, and within a year or two, you’ll be left with a team of educated SEO advocates. 18. Set up SEO certification for all roles For the roles that impact SEO the most, certify them but have the certification ready to go immediately after the SEO training. But make participation meaningful. Perhaps, give some type of reward for completion (e.g., gift cards). 19. Train executives on the right things Get executives to start thinking like SEO leaders.



During their training, encourage them to ponder important questions: How should they approach SEO at a leadership level? Are their teams boosting SEO, holding it back, or maybe even affecting revenue negatively? The goal is to make them think not just about the basics of SEO, but about where their teams fit within the entire organization. 20. Related SEO elements cheat sheets Resnick shared a handy cheat sheet for SEO: Screenshot 2023 08 28 At 20.47.23 800x445 Explain to your team how the elements listed impact SEO but make sure you tailor the sheet first for your company’s specific needs. 21.