The former is in the management category,

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Are you all back to work? Closer to home, I mentioned in my previous article: In the era of digital marketing, marketing and communication are highly integrated. Communication is generated in marketing, and marketing is realized in the communication process. This perspective is particularly important for understanding marketing and communication. Currently, in colleges and universities, marketing and communication actually belong to two different disciplines.


The former is in the management category, while the latter is in the journalism and communication Indonesia Phone Number category. In corporate practice, we will find that the boundaries between the two are becoming increasingly blurred, and they are highly integrated. The corporate communications department shoulders the important responsibility of the corporate endorsement department, conveying important and authoritative information to a series of stakeholders such as the public, government, shareholders, and customers.




This information is likely to change public perception and influence the decision-making of stakeholders. . The corporate marketing department is responsible for completing the process of creating value for corporate products and services by mobilizing internal corporate resources. Where does the value of enterprise products and services come from? Naturally, it comes from generating sales revenue and profits from sales actions, and from winning the recognition and trust of customers. In many companies, the marketing communications department is part of the same department, marketing communication.