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Page that is part of an active Google Optimize experiment and meets chosen targeting settings, the experiment triggers. You will then go to the Google Optimize dashboard or review the Google Analytics Behavior Report to view the performance of the experiment. Keep in mind that the performance metrics that show depending upon your selections when setting up the test. For instance, if you choose “product purchases,” that is what the resulting measure will focus on. As the experiment continues to run, further data is gathered.

From here, Google Optimize will automatically predict the variant or page version most likely to deliver better performance over time. It may also declare neither as being the leader in some cases, which will alert you to go back and reconsider your options. Increase Canada WhatsApp Number Data Your Chances for Reaching Google Local Pack Status What are the Advantages of Google Optimize? Google Optimize offers several advantages for your digital marketing strategy, including the following: Free tool (with access to a paid version if you wish) Relatively simple to set up, even for beginners.



Comes with a visual editor that is easy to use Integrates well with your other Google products, including Google Ads and Google Analytics Allows you to run up to five experiments at a time Helps with website personalization Allows you to do three types of testing (A/B testing, multivariate testing, or split URL testing/redirect tests) Comes with reporting capabilities, automatically including your experiment data in Google Analytics reports.