Source Smart companies will encourage their employees to post these personalyetpromotional videos and reward them well when they do. One of these posts is a lot more effective than trying to connect with a faceless brand. How to prepare for this trend Set up a system to reward employees who promote your brand online. Make it easy for them to share your content through employee advocacy platforms. Create a social media guide to help people know what and how to post about your business.
Well see a return to some content marketing basics Like bell bottoms and Barbie a few foundational content marketing trends will be back with a vengeance in Tumultuous SERPs and restless audiences have some content market France Telegram Number Data uating what makes content useful approachable and engaging. Content marketing trends LinkedIn post from Ajdin Perco In marketers will evaluate their content strategies to make sure they meet the original standards of quality. Source There are three old school content strategies that should be on your radar this year Owned media Topic clusters Original research Owned media The loss of thirdparty data and Googles SERP shakeups will lead more marketers to refocus on their email lists resource centers and brand communities. Content marketing trends .
Lulu Lemons community page Brands that build communities on owned channels will buffer themselves against the turbulence of search and social media. Businesses that invest in their owned channels in will be insulated at least partly against the whims of algorithms. Theyll also enjoy a more personal connection with their customers which tracks with all the consumer preferences weve seen lately. Topic clusters Remember the old hubandspoke content model Thats where you created one big highlevel assetwere not bringing skyscraper back that linked out to several smaller posts each zooming in on one aspect of the topic. Well theyre back. And we agree with Tracy Wallace the Director
發表於 2024-3-12 13:04:24
