To find out more about ways to create an AB test instead click here . Tip Start by testing just a couple of fairly different ads at a time then move on to the details for example start with An image containing a photo rather than an illustration then you will choose the best photo or illustration. An audience of young people and one of adults and only then searches for a narrower age range within the group that provided the best answers. Create a rule to make sure you dont show your Facebook.
Ad to the same people too often rule not to show advertising too often on Facebook Maria Raybould of Semrush has created a list in English of the most frequent problems advertisers have Phone Number Data with Facebook advertising. If you notice a drop in conversions during your advertising campaign it is possible that the cause is due to audience saturation. In this case Facebook itself advises you to consider expanding your audience or trying new creatives. If you think you dont have the time to check the performance of your ads every day you can follow Marias advice that is create an automated rule.
Create custom rule Go to Ads Manager select Rules from the dropdown menu. Click Create Rule and choose the following options Apply the rule to all active campaigns. As an action put Deactivate campaigns. Set as the condition Frequency greater than . Maximum time interval. Continuously the rule is active as often as possible. Receive an email once a day if one of your rules has conditions that are met or if new rules are created. Obviously this is not a solution but a suggestion to avoid wasting your money and annoying your target audience on Facebook because of your too frequent advertising.