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The goal is to ensure parity between accounts with an automatic import rule. The elements to synchronize are customizable. For example, it is possible to deviate from the synchronization of budgets and auctions. However, here are two issues to take into account: As the management of GEO zones is not identical on the two platforms, there is currently a risk of creating duplicate campaigns. The names of Bing and AdWords Campaigns must be identical, which is not easy for analysis and reporting.
It is necessary to test on a dummy account without Korea Phone Number Data any issues first to ensure that the solution is operational. Bings Ads Intelligence We were introduced to Bings Ads Intelligence. It is an Excel PlugIn comparable to “Keyword Planner” allowing the extraction of keywords, cross-referencing their performance, making bid estimates and performance estimates based on positions. The Bing team also reminds us of the importance of remarketing on the travel theme and therefore the implementation of the RLSA (Remarketing List on Search Ads).
The ROI is multiplied by 2.5 on RLSA campaigns. An overall ROI (classic campaign + RLSA) is multiplied by 1.2. Native Ads Bing Within 3 to 4 months, Bing should open Native Ads for France and make placements available on the Microsoft software suite (Skype, Outlook or Windows 10 menus). very soon! Glenn, Webmarketing Project Manager Thanks to Glenn for this recap! Do you want to carry out a web marketing audit? Do you need web marketing advice? Do you want to identify the strengths and weaknesses of your site and benefit from solutions adapted to your needs? We will be happy to advise you on the strategy to adopt and the levers to activate, according to your objectives.
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發表於 2024-3-7 14:07:51