The following events occurred during this period: 1994

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Yahoo was created in a campus trailer by then-Stanford University students Jerry Wang and David Philo. Yahoo was originally a bookmark list, a kind of townwork that compiled interesting sites. Webmasters had to manually submit index requests to Yahoo's directory in order for their pages to appear in searches on Yahoo. Later AltaVista, Excite, and Lycos also adopted this feature. 1996 : Stanford students Page and Brin develop and test a new search engine, Backrub, that evaluates sites based on the relevance and popularity of their backlinks. Backrub was the predecessor to Google. It was also around this time that HotBot was created by Inktomi. 1997 : As webmasters began to use search engines, Danny Sullivan created Search, a website that provides information on search engines, including case studies and ways to improve search rankings.

Launched Engine Watch. (Ten years later, after leaving Search Engine Watch, Sullivan launched Search Engine Land, a popular search outlet.) Ask Jeeves was also launched during this period and Google.com was acquired. 1998 : Goto.com is launched, using sponsored links and paid search mechanisms. Goto.com was India Phone Number powered by Inktomi, and advertisers used it to bid for top rankings. Goto.com was eventually acquired by Yahoo. DMOZ (Open Directory) has become the most popular for SEO practitioners to get their pages listed. During this era, MSN entered the search industry with MSN Search (originally powered by Inktomi). 1999 : The first search marketing conference, Search Engine Strategies (SES), is held.





A summary by Mr. Sullivan at the time can be found here . (SES will be held under various sponsor companies and under different names until it ends in 2016) Google revolution In 2000, Yahoo made the worst strategic decision in its history by forming a partnership with Google and replacing Inktomi with Google's search algorithm. First of all, Google was a relatively unknown search engine at the time. No, he was anonymous. As a result, all of Yahoo's search results were provided by Google, which ultimately introduced their biggest rival to the world and put Google on the map.