The Risks Physical Access to the PC

PrisilaSH

In doing so we make use of various tools verifying the usability of interfaces on the basis of one list of heuristics or another or yet another; the application of psychological principles to the construction of choices and paths; the application of space organization principles to design, again rooted in psychology and cognitive science, such as Gestalt precepts or F or Z shaped reading patterns . These are important aspects of our work; however, it often happens that our engagement does not include the activity that is the basis of the User Experience, that is, questioning and observing users. This is despite the popularity of artefacts such as personas and customer journeys , which in the absence of field research are built on prejudices , on what we believe users want and expect. The result is that we often talk about personas when in reality we have proto personas , in which we crystallize our prejudices or those of our client instead of putting them to the test of facts.

User research should have as its first objective to prove us wrong, not right. Only in photo editing servies this way is there room for discovery, and for real opportunities to make a difference. Even at a business level discovering an unexpected user need means discovering a potential killer feature that will differentiate us from the competition. AND EMILI deals with strategic development and consultancy on digital channels. Discover Digital Product Design services Let's remember that we have an innate tendency to overestimate how much other people share our judgments and values we believe that "normal" people see an interface the way we see it, and only "strange" people interpret it differently or "don't understand it . This is the effect of false consensus , which is summarized in the warning you are not the user that every good designer should always keep in mind.



Let's remember that our design ideas, no matter how good they seem to us, are always to be treated as hypotheses to be validated, and that validation necessarily passes through the end user. In the words of Erika Hall When freewheeling thinking meets reality, reality wins. We need to make friends with reality. Reality is real users in the real world, outside our studio or the client's office. So why not carry out user research? The main objections we encounter on the road to user research are We do not have enough time; we don't have enough resources/budget; we already know who our users are.