5 Popular Content Marketing Trends

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In attempts to understand the ignorable sea of trends, sometimes it becomes difficult to separate grain from the tar. Which ones should be adapted for your business, and which can be ignored? Today we will talk about trends in content marketing that can be useful and that can be forgotten forever.
Don’t forget what we are talking about

If you want to put into practice a trend formed in the field of content marketing, the first thing you should think about is your client. For a while, Snapchat was (and for some it has remained) a useful marketing tool, but it all started with a trend. Someone has adapted to him, someone didn’t. If your target audience does not use Snapchat, then there is no point in promoting there. Investing in tactics that make no sense for your client will not be off, and this should be remembered in the first place.

However, if the trend resonates with your audience, it is worth paying attention to. In this article, we will get acquainted with five modern trends from the field of content marketing and try to figure out how useful they are.
Trend 1: Content marketing is not effective

The idea that content marketing is no longer effective is a matter of approach to content. The traditional process of creating a marketing strategy is in the shopify website design  past, and new ways come to replace it:
Let your customers go away in the walk

This is not about the insular viewing of the series. When it comes to content marketing, the frequency of your blog updates and regular content publishing schedule come to the fore. Companies that publish 16+ blog posts per month attract 3.5 times more traffic than companies in 1-4 posts. Let potential customers get absorbed by your blog!

Use keyword clusters

Keywords in content marketing still have weight. However, when developing a strategy, you should first think about a few broad topics that you will cover. This way, you will be able to develop a strategy that includes thematic clusters. In other words, keywords and all sorts of queries will be divorced from special “halls” relating to individual topics of the one you have identified.
Get a pirate radio



Business sub-cocks are now on the rise, and we cited examples of the best of them recently in our статьеarticle. On average, sub-portables listen to 5 shows a week, and 26% of them (about 73 million) listen to the subcasts every month. You can easily choose the topic you are interested in your customers, which you can reveal, and thus occupy your niche in the field of subcasts and Internet radio.
Trend 2: Video marketing outside competition

Video marketing is a great resource. According to HubSpot, 81% of companies use video to promote their goods and services. But back in 2017, this figure was at the level of 63%. At the same time, Internet users spend 88% of their time on sites with video content, so such a significant increase in business interest does not seem so surprising.

However, don’t think that video marketing is all you need. For a while, video content will really be at the top, but relying only on it is too risky. The audience is changing, and by investing all the resources in the video, you can lose a potential audience that prefers other information channels and formats.

If you want to enter the territory of video marketing and use it for your own purposes, then at first you are doing it right. Otherwise, you will invest your money in the material and not get a profit.