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One error I see is always setting the time frame to the longest possible setting. Now be honest…if you saw a video ad once days ago, do you think you’re still a hot prospect for that brand? Probably not. Make sure you keep that in mind when making these audiences. stick around longer, but lower engagers probably should be let free from your retargeting grasp a bit sooner. facebook video ads - audience retention length Helpful Facebook video ad tools Now that we have some best practices out of the way, I want to talk about how to make the Facebook video ad creatives.
Not every Facebook video ad has to be done by a hugely expensive creative shop. Some can be done just as wedding photo editing service well with your own means, and sometimes for free! Here are some of the top Facebook video ad creative resources your business can take advantage of: Yes, phone cameras are acceptable A big expensive camera only makes world-changing videos when there’s an amazing photographer or videographer behind the lens. For most people, a camera phone will do just fine. In many cases, they’ll do better than if you tried to use an expensive camera due to all the ways the tech companies are making.
Them easier to use. facebook video ads - apple ios facebook video compatibility Next time you need to put together a video, take a shot with your phone first. Many times, those videos will turn out great, and will help fit you into the platform aesthetic naturally as much of the content on Facebook and Instagram is also shot on a phone. Facebook’s cropping tool Once you have a video, there are options in Facebook ads to adjust your creatives for different sizes. facebook video ad - cropping in facebook video ads using facebook's cropping tool In the image above, you can see we have a square video that needs cropped to vertical.
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發表於 2023-12-14 15:13:10