On the other hand

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Content syndication: what is the process and how to do it? Discover its importance in digital marketing When we hear about content syndication, various doubts arise about the negative impact it can have on  strategies. However, this practice, when done properly, can significantly optimize a Content Marketing strategy. Vanessa Dias Nov 1, 21 | 9 min read Discover what content syndication is in marketing and how to do it correctly Today, we will clarify your doubts and you will learn everything you need to know so that at the end of reading you can use this strategy masterfully.


Join us! What is content syndication? Content syndication is the Phone Number List practice of republishing content that has already been published on another website, giving due credit to its creator and linking to the original publication. The content that is shared on a new domain can be the most varied and diverse. Although articles are the protagonists of syndication, it is possible to republish a video, a podcast, an infographic, interactive content, etc. Any type of content common in digital marketing can be republished. This web syndication can benefit both the creator of the original article and the one who syndicated it .





In the first case, it is an excellent way to obtain backlinks and increase brand authority, since, if another blog shares your article with the prominence of a syndication, there is no doubt that you have produced quality content. On the other hand, it is also interesting for the domain that shares your article, since its domain now hosts quality content that will surely also increase its authority and contribute to its positioning in search engines . Differences between syndication, guest post and content reuse Before continuing, we must make clear the difference between syndication, guest posts and content reuse. As we already mentioned, syndication is the act of sharing content previously published on another on one domain .