Amazon's customization power

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The campaign resulted in more than photos published on social networks, in addition to the growth of 5 million followers on Facebook in 0, when the campaign was launched. In 07, another campaign allowed consumers to hear jingles personalized for their names. Share an Ice Cold Coke with John Coca-Cola's latest personalization campaign was the launch of cans with letters of the alphabet. The intention is to encourage the exchange of positive messages. Therefore, it is one more way to personalize the use of the product by forming the words and phrases you want. 3.Amazon Amazon knows very well how to use user data to improve the shopping experience and stimulate desire.


All you have to do is search for a product in your ecommerce to start receiving Croatia Phone Number List emails and seeing the displays with personalized store recommendations. You will receive a notice if the price of the item has dropped, if a new version of the product has been released, if there is news about something you searched for before, or if Amazon just wants to remind you that the product is still available for you. This type of action is called Remarketing , which is one of the main Personalized Marketing strategies. After all, the brand personalizes the approach according to some previous user action (website visit, abandoned cart or purchase, for example).





That way the brand only reaches people who have already had some interaction, that is, they are further along in the sales funnel. A personalized message, therefore, can be the trigger to encourage the purchase at that moment. On the Amazon home page , you can also see personalized recommendations based on what you've searched for, viewed, or purchased. All this is done based on user data. So imagine Amazon's customization power using other branded products like Prime, Echo, and Kindle. The more the brand expands, the more data it collects and the more customizations it can make.