Year by both PPC and Microsoft. See other posts by Mark Irvine

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Google adwords rehab ad policy changes To complicate matters more, impacts to these ads differ vastly among different common semantic strings. Whereas Google is very restrictive of “rehab” keywords, it’s much more lenient on “treatment” and “addiction” related keywords, which still show about a third as much as they did before the new policy. Some advertisers may have discovered that “counseling” related keywords have been unaffected, resulting in twice as many ads from these keywords now. ad eligible searches for drug rehab data More complex and long-tailed keywords may also be further exempt from Google’s policy. Searches about different kinds of substance abuse are treated differently – keywords around “substance abuse” are largely ineligible for ads, whereas “drug abuse” or “alcohol abuse” keywords now serve even more ads.

Google ads for rehab addiction facilities The current drug and alcohol Benin WhatsApp Number addiction crisis is a complex one and unfortunately may not have any simple viable solutions. Seeking help and starting a conversation will always be the first step to recovery, and Google and its advertisers have a real responsibility to provide answers to those seeking help. Google’s new ad policy may remove some qualified professionals from that conversation. At worst, the unclear policy change could restrict policy-abiding advertisers and open loopholes for sketchy advertisers to benefit from. Update Google just announced a path for qualified addiction treatment professionals to resume their advertising while keeping risky players off their network.

Now, qualified advertisers can apply for certification through LegitScript to advertise on Google. LegitScript’s certification ensures that all addiction treatment options that appear on the SERP are staffed with trained, licensed professionals, compliant with local laws and best practices, and are transparent on the services they offer their patients. As of February 2019, Microsoft Advertising (formerly known as Bing Ads) also requires addiction treatment advertisers to obtain LegitScript certification. Data Sources Data is based on a sample size of 29 accounts (WordStream clients) advertising on keywords related to drug and alcohol rehabilitation and similar services on the Google Search Network between September and December 2017. Ad eligible searches were calculated by estimating the number of ad impressions these keywords would have with 100% impression share. Mark Irvine MEET THE AUTHOR Mark Irvine Mark is the Director of PPC at SearchLab Digital. Previously, Mark worked at WordStream and was named the Most Influential PPC Expert of the .