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Percentage of Google users (9%) scroll to the bottom of search results. Often you are discovering the answer to your query at the top of the search results. They also prefer to start searching again if they can't find the information they need in the first view. Only 15% of searchers modify their initial search term We found that 85% of Google users find answers to their queries with the first search term. This may be due to the fact that Google has improved its ability to understand the true intent of each query (through updates such as Hummingbird and RankBrain ). Or maybe it's simply the fact that Google's search results are better than they used to be. As a result, you can find related results at the top of the page.
It could also be because users have a better understanding of how to search. In other words, thousands of searches have trained you to enter the right queries . Either way, searchers generally find Belgium Phone Number Data the information they need on their first query. As a result, queries are much less likely to change after the initial search. Here's the takeaway: Only 15% of searchers modify the keywords they used in their initial search. 17% of searchers bounce back to search results Although it's a controversial topic, there is evidence that Google's algorithms look at "behavioral signals" to understand satisfaction with search results .
That aside, we looked at how many users bounce (or more accurately, " pogo stick ") after clicking on a search result. As a result, we found that 83% of users do not bounce from the search results they click on. We also found that only 5% of users bounce multiple times during a single search session. This also varies depending on the query. Our research shows that the majority of searchers (59%) click on a single result. We also found that a small number of users (6%) visit more than four pages to find answers to their queries. Again, Google has generally been shown to be able to display results that users are happy with.
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發表於 2024-3-6 13:34:34