Pull in the columns you want and let the landing page

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New sessions: The estimated percentage of first-time sessions.Bounce rate is often cited as a key indicator of engagement and a staple CRO metric, but Average Session Duration is the real gem here.By navigating to your landing page from a paid ad as if you were a customer, you can determine approximately how long it takes the average consumer to read (or watch, if it’s a video landing page) the information on the page and subsequently complete a conversion. Done? Great.Now, compare this figure to the one in the AdWords UI. If the number from Analytics is too low, consider updating your landing page with richer information to boost engagement.

Too high (with low conversions)? Distill your message into Greece WhatsApp Number Data something more concise.“Allen, this sounds so cool and I totally want to use it: where can I find it?!”Just one step for this last one. Open up the “Columns” tab, select “Modify Columns, and navigate down to “Google Analytics.”  optimization begin!viewing analytics data in adwords These are just a select few of the well-hidden, underused AdWords features that can make your account hum all the way to the bank.







There are many, many more.I encourage you to spend a few minutes a week getting lost in the AdWords interface and seeing what you can find. Feel free to share some of your favorite features from off the beaten path in the comments!Allen FinnMEET THE AUTHORAllen FinnAllen ”settings device level bid adjustmentsThe news comes as a relief to many advertisers who have lamented that cross-device behaviors have changed drastically since Enhanced Campaigns were first introduced in 2013. For instance, mobile clicks now make up the majority of all paid search traffic:traffic graph device level bid adjustmentsNot only has the device mix of search traffic evolved considerably, but the CPCs advertisers have been paying on these devices have changed drastically as well:cpc device level bid adjustmentsSince we never saw desktop and tablet CPC or user behavior converge.